Cuisse de Grenouille
Cuisse de Grenouille
Pushing the brand forward with a new identity, robust store & playful guides.
Established in 2010, french lifestyle brand Cuisse de Grenouille sources its inspiration in 60’s surf aesthetics.
We created a new brand identity, revamped the online store with a focus on original editorial projects, designed a dynamic, geolocated city guide, and developed of a modern but timeless responsive layout.
Pushing the brand forward with a new identity, robust store & playful guides.
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Year
2014
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Client
Cuisse de Grenouille
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Expertises
- Brand Identity
- Digital AD
- Print AD
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Fields
- Fashion
- Surfwear
Resonating with the brand’s self-declared target of a gentleman surfer crowd, we introduced the shape of a stylized beach hut. The result is a distinctive crest, just abstract enough to become the brand’s signature.
Since 2014, Cuisse de Grenouille initiated the Surf and the Cities project, developing exclusive collaboration pieces around the world, once city at a time. With the help of one partner per city, the reader follows the special tips and secret places of two selected influential people. All of these guides are gathered on a map.
Integration of the Surf in the Cities editorial project via a dynamic map and a sidebar. I created an elegant layout matching the brand’s timeless aesthetic in continuity with the shopping experience.